Our Approach

We are using the analytical framework described in the book Reputation Strategy by Yasen Guev to audit your current communication approach and to propose adjustments. The goal is to analyze your team structure and way of work in the field of Public Relations, Internal Communication, Corporate Responsibility and Governmental Affairs. As a final result you will have a Reputation Strategy with dedicated concrete plans and Key Performance Indicators (KPI's).

Our Story

If you decide to study for Master of Business Administration (MBA) you will probably cover subjects like Marketing, Finance, Human Resources etc. Most probably you will not study Public Relations, Sustainability or Governmental Affairs.

Reputation Strategy is a project of The Mobile Globe LLC . The company is registered in Bulgaria and is fully owned by Yasen Guev- author of the book Reputation Strategy.

The goal is to offer analytical services that will lead to creating a Reputation that supports your business goals. A good strategy will produce competitive advantages that can put your company ahead of your direct competitors.

The author of Reputation Strategy

I was born in a small city in northeastern Bulgaria called Razgrad in 1972. When I was a child I started studying Russian and English, later in High school I learned German. I graduated Master of arts in Hungarian philology at the University of Sofia and got additional 2 year degree in Management.
My first job was as a reporter in the Bulgarian National TV. At the age of 23 I was an anchor of business program. My career as a journalist lasted for 9 years- after TV I moved to a weekly newspaper and later to a news web site. At the end I spend 2 months as host of a radio program.
After that I moved to the corporate work taking responsibility for communications, corporate responsibility, sales, marketing and governmental affairs in several companies.
I was in charge of communications in Bulgarian telecommunications company (BTC) after the privatization of the incumbent. During my tenure the company was owned by a consortium led by the American investment fund Advent International and later the majority stake was acquired by the businessman from Iceland- Thor Bjorgolfsson.
The telecom went through headcount reduction ( a voluntary program led to the leaving 8000 employees out of 25 500) start of ADSL, investments in new national fiber ring and start of GSM operator.
It was also very interesting to head communication for the Czech energy company CEZ in Bulgaria where the team had to manage challenging regulatory and political environment. For a short period of time I worked also for the biggest construction equipment company in Bulgaria Euromarket Group.
But my longest spell was again in the telecom sector where I spent almost 7 years as a head of communications, corporate responsibility, governmental affairs and for a short time regulatory affairs in a company that was first owned by the Greek incumbent OTE and later was sold to the Norwegian operator Telenor.
The operator was at first called GloBul and I had to put together several teams- External communication and Corporate responsibility were part of Marketing and Internal communications was part of HR. The expectation toward me was also to focus on governmental affairs and achieve significant positive effect for the company.
Working with people in OTE, Deutsche Telekom (majority owner of OTE) and Telenor gave me valuable insight the way big companies operate and what it takes to get the job done.

Next Steps...

Please get in touch with us: yg@themobileglobe.com